COMMUNICATIONS SPECIALIST SENIOR

University of Alabama at Birmingham

The Senior Communications Specialist develops and executes communication projects with minimal supervision. Building on strong writing and digital expertise, this role proactively identifies opportunities to advance the unit s reputation through storytelling and multi-channel touchpoints. The Senior Communications Specialist manages complex assignments and ensures content strategies align with both unit and institutional priorities.

General Responsibilities

• Identifies, researches and supports proactive unit-wide communications initiatives by gathering information, preparing materials, and coordinating distribution using university-approved platforms and tools.

• Drafts, edits, and produces content for channels that may include web, email, social media, video, newsletters, and print publications.

• Tracks and reports on engagement metrics to evaluate communications effectiveness, and analyzes performance data for continuous improvement.

• Manages complex communication projects, ensuring they are delivered on time, on brand, and with measurable results.

• Collaborates across teams to ensure communications align with unit goals and institutional brand standards.

• Performs other duties as assigned.

Additional Duties

• Develop and execute content across a defined set of digital platforms, including websites, social media, email campaigns, newsletters, video, and print materials

• Create visual content, including graphics and digital assets that align with institutional branding

• Maintain and update website content to ensure accuracy, relevance, and user engagement

• Produce and distribute eNews communications and other recurring publications

• Coordinate communications projects, managing timelines, approvals, and deliverables from start to finish

• Support event-related communications, including promotional materials and on-site content needs

• Analyze engagement metrics and provide insights to improve communication effectiveness

• Ensure brand consistency across all channels and materials

• Collaborate with departments and leadership to support institutional initiatives and messaging priorities

Preferred:

• An experienced communications professional with strong writing, editing, and digital content skills

• Comfortable working across a defined set of digital platforms such as social media, websites, and email marketing tools Skilled in basic graphic design and visual content creation

• Highly organized, proactive, and able to work independently

• Experienced in managing communications projects from concept through execution

• Familiar with analytics tools and using data to inform decisions

• Adaptable and able to thrive in a fast-paced, collaborative environment

Salary Range: $52,555 - $85,400

Education

• Bachelor's degree in Communications, English, Journalism, Marketing, Public Relations, or a related field, and two (2) years of related experience required.

• Demonstrated experience in marketing and/or communications, including, but not limited to social media, video, web, writing, editing and content creation preferred.

• Work experience may NOT substitute for the education requirement.
  

UAB is an Equal Employment/Equal Educational Opportunity Institution dedicated to providing equal opportunities and equal access to all individuals regardless of race, color, religion, ethnic or national origin, sex (including pregnancy), genetic information, age, disability, and veteran's status. As required by Title IX, UAB prohibits sex discrimination in any education program or activity that it operates. Individuals may report concerns or questions to UAB's Assistant Vice President and Senior Title IX Coordinator. The Title IX notice of nondiscrimination is located at uab.edu/titleix.