COMMUNITY & CORPORATE SPONSORSHIP OFFICER-WBHM
UAB Medicine
Description
WBHM, Birmingham's public radio station, is looking for a driven Community Corporate Sponsorship Officer who thrives on cultivating and building relationships. In this revenue-generating role, you'll connect mission-minded businesses and foundations with WBHM's trusted journalism, helping partners elevate their brands while supporting public radio that matters. You'll prospect new leads, create smart, value-aligned sponsorship solutions, manage a strong CRM-based pipeline, and champion the WBHM brand across the community. If you're a motivated person with a passion for public media, experience in sales, and a talent for turning conversations into partnerships, we want to meet you.
Is responsible for raising significant funds through developing relationships with corporations, local businesses, and non-profit organizations for WBHM operations, programming, initiatives, and events.
Duties and Responsibilities
• Grows sponsorship at WBHM through the process of prospecting, qualifying, cultivating, soliciting, and stewarding major corporate donors, local businesses, and non-profit organizations to become new sponsors for WBHM. This work is achieved through a combination of cold calling, e-mail, virtual engagement, as well as significant in-person engagement. Propose, draft, and create proposals for corporations, local businesses, and non-profit organizations based on their individual needs, budget, and target audience.
• Manages a significant portfolio and pipeline of corporate and foundation prospects in the renewal process for retention and continued support of WBHM. Works to maintain sustained renewal of prior support while seeking strategic opportunities with clients to increase growth in support year-over-year through new packages and opportunities. Works with clients to establish long-term partnerships and strengthen existing relationships with corporate, local, and nonprofit sectors.
• Works in conjunction with department supervisor to maintain a mix of philanthropic event and program sponsorships, as well as broadcast and digital sponsorships. This includes any necessary collaboration across departments to develop funding opportunities for corporate donors, local businesses, and non-profit organizations via program sponsorship, special events, and community partnerships. Produces templates as needed for business support. Analyze audience data as pertains to sponsorship, as well as developing campaigns with Corporate Support Director to reach our target audiences and businesses.
• Maintains consistent communications with department supervisor on all business matters, including, but not limited to: review of payment and billing status for clients, monthly review of accounts as necessary, errors, corrections, etc. Expected to attend sponsorship and other necessary meetings as determined by supervisor. Responsible for entry of all contracts into traffic software in a timely and efficient manner and securing signed contracts for audit purposes.
• Assists from a sponsorship perspective for station marketing and development to expand brand exposure and audience engagement. May assist in development of marketing content, on-air promotional sponsorship scripts, and other assets as necessary with supervisor approval.
• Assists and participates in WBHM community and audience engagement events.
• Perform other duties as assigned.
Salary Range: $45,395 - $65,000
Qualifications
Bachelor's degree in English, Media, Communications, Sales, Marketing or a related field and two (2) years related work experience. Alabama Drivers License OR state ID required within 30 days of hire.
UAB is an Equal Employment/Equal Educational Opportunity Institution dedicated to providing equal opportunities and equal access to all individuals regardless of race, color, religion, ethnic or national origin, sex (including pregnancy), genetic information, age, disability, and veteran's status. As required by Title IX, UAB prohibits sex discrimination in any education program or activity that it operates. Individuals may report concerns or questions to UAB's Assistant Vice President and Senior Title IX Coordinator. The Title IX notice of nondiscrimination is located at uab.edu/titleix.