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Home Equity Product Manager

Regions Bank

Regions Bank

Product
United States · Alabama, USA · Birmingham, AL, USA · Birmingham, UK · New York, NY, USA
USD 103,364.25-139,290 / year
Posted on Apr 4, 2026

Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice.

At Regions, the Product Manager assists in the development, execution, and tracking of marketing or business segments programs for a product or product line by collecting, analyzing, and reporting marketing and sales performance data.

Primary Responsibilities

  • Coordinates promotional, marketing, and communication programs for all specified products and services as well as produce standard management reporting
  • Researches and compiles business and industry competitive data to analyze and develop tactics to achieve strategic goals
  • Analyzes sales information, projections, and other meaningful data and present findings to business unit management
  • Prepares and/or provides support in the preparation and delivery of training and sales tools
  • Acts as a subject matter expert, point of contact, and lead of special projects pertaining to specified products and services
  • Understands industry research around customer behaviors, new product offerings, new providers, and regulatory impacts while keeping business unit and product development heads informed
  • Assists in vendor relationship management including responding and sending requests, managing risks, and ensuring compliance adherence
  • Ensures risk management throughout the life cycle of each product, ensuring proper risk controls and monitoring, and compliance with regulatory risk and operational risk
  • Develops products and enhances services to remain competitive in the marketplace while ensuring adherence to all of Regions’ compliance and regulatory standard
  • Participates in new product development and may provide geography support as necessary
  • Collaborates with sales teams to identify and implement sales tactics as well as partner with cross-functional teams to execute strategies
  • May recommend marketing strategies including advertising, packaging, pricing, expense budgets, profit plans, and future product development
  • Completes complex projects

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

Requirements

  • Bachelor's degree
  • Seven (7) years of experience in product development/management, market research, or directly related experience

Preferences

  • Experience within the financial industry or with a banking institution
  • Product Management Experience
  • Proficient in data manipulation

Skills and Competencies

  • Critical thinking and planning
  • Demonstrated success in launching products or major product enhancements
  • Excellent organization and project management skills
  • Excellent written and verbal communication skills
  • Financial Analysis
  • Proficiency in Microsoft Office including Word, PowerPoint, Excel, and Access
  • Proven ability of leading and influencing cross functional teams

Additional Job Description

Additional preferred skills for the Home Equity Product Manager role may include experience with:

• Home Equity product knowledge
• Credit & Underwriting fundamentals
• Lending Portfolio management
• Policy & Procedure development
• Audit & Exam readiness
• Loan Origination Systems (LOS) experience
• Customer Process or Experience design or optimization
• Digital Lending Experience – online applications, e-sign, document automation
• Issue Resolution – operational bottlenecks, system defects

Compensation Details

Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.

The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.

Job Range Target:

Minimum:

$103,364.25 USD

50th Percentile:

$139,290.00 USD

Incentive Pay Plans:

This job may participate in an annual discretionary bonus plan.

Location:

Birmingham, Alabama

Equal Opportunity Employer/including Disabled/Veterans

Job applications at Regions are accepted electronically through our career site for a minimum of five business days from the date of posting. Job postings for higher-volume positions may remain active for longer than the minimum period due to business need and may be closed at any time thereafter at the discretion of the company.