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Sponsorship Program Manager

Regions Bank

Regions Bank

Operations
United States · Alabama, USA · Birmingham, AL, USA · Birmingham, UK · New York, NY, USA
USD 80,989.7-107,250 / year
Posted on Mar 2, 2026

Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice.

At Regions, the Program Manager will design, implement, and oversee ongoing program(s) and strategic projects at the corporate level for single or multiple business units.

Primary Responsibilities

  • Supports, designs and implements key program(s) across Regions
  • Manages logistics, communications, marketing, and metrics for the program(s) managed
  • Assembles teams, assigns responsibilities, develops schedules, and determines and acquires resources
  • Serves as liaison between project team and functional area
  • Develops and manages overall plans to ensure work is assigned and completed on time
  • Maintains ownership during all phases of a program to ensure projects within are executed according to plans
  • Partners with multi-disciplinary teams across the organization to achieve desired outcomes
  • Serves as a member of a collaborative work team to create informative and entertaining programs of excellence
  • Measures, manages, and aims to improve program experience against metrics
  • Maintains professional knowledge of program standards and trends by attending seminars, consulting with other program professionals and reading trade publications
  • May work with sponsors and functional owners to organize and lead the implementation of process improvement initiatives
  • May serve as subject matter expert, point of contact and/or lead on related programs and special projects

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

Requirements

  • Bachelor's degree in Business Management, or related field
  • Five (5) years of experience
  • Experience in leading a small team and/or vendor relationships and the ability to lead a team comprised of various project managers, analyst, and/or vendors as required for larger initiatives

Preferences

  • Master's degree in a related field
  • Project Management Professional (PMP) certification or related certification
  • Supervisory or managerial experience

Skills and Competencies

  • Advanced concepts, practices, and procedures for analyzing business processes
  • Highly motivated with minimal need for direct supervision
  • Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
  • Proven ability of leading and influencing cross functional teams
  • Strong written and verbal communication skills, including ability to interact with senior business leaders

Additional Responsibilities and Preferences:

  • Supports promotional, marketing, and communication programs for sponsorships and experiential campaigns, collaborating with internal marketing teams on multi-channel initiatives.
  • Supports the development of paid media campaigns across various platforms, with a focus on creating engaging social media content for sponsorships and experiential activations.
  • Follows corporate marketing legal and compliance processes to ensure risk management throughout campaign lifecycles.
  • Uses industry research and customer behavior insights to contribute ideas to campaign strategies.
  • Helps organize and participate in on-site activations, including sponsorship events, broadcast productions, and financial wellness programs.
  • Supports priority marketing initiatives as needed.
  • Experience in leading social media campaigns.
  • Bachelor's degree in Marketing, Advertising or Communications preferred.

This position may be filled at a higher level depending on the candidate’s qualifications and relevant experience.

Compensation Details

Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.

The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.

Job Range Target:

Minimum:

$80,989.70 USD

50th Percentile:

$107,250.00 USD

Incentive Pay Plans:

This job may participate in an annual discretionary bonus plan.

Location:

Birmingham, Alabama

Equal Opportunity Employer/including Disabled/Veterans

Job applications at Regions are accepted electronically through our career site for a minimum of five business days from the date of posting. Job postings for higher-volume positions may remain active for longer than the minimum period due to business need and may be closed at any time thereafter at the discretion of the company.