Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice.

At Regions, the Home Improvement Financing Program Marketing Manager supports and aids efforts to launch new strategic partnerships by working in conjunction with all internal and external stakeholders to assist in the creation of comprehensive plans based on the profile and goals of new program sponsors.

Regions Home Improvement Financing, a division of Regions Bank, engages in strategic partnerships with home-improvement manufacturers, distributors, franchisors, trade groups, and independent contractors to provide Point-of-Sale financing capabilities. This enables these partners to provide homeowners with an additional option to pay for various improvements to their homes, benefitting both the contractor partner and the homeowner.

Primary Responsibilities

• Develops an understanding of the strategic business partner’s goals, challenges, value proposition, product line, distribution model, sales organization, internal communication process and conferences, dealer network profile, as well as the overall program’s potential
• Assists the new program launch process for approximately the first fifteen months after the program sponsor agreement was executed
• Supports new program launch plans and tactics
• Helps the Relationship Manager gain approval and “buy-in” from all internal and external stakeholders
• Facilitates and aids weekly meetings with key internal and external stakeholders to provide performance status updates, plans upcoming launch activities, and develops strong relationships that deliver expected results
• Coordinates production of all launch-related marketing and training assets
• Ensures that all delivery deadlines are met
• Develops program launch templates
• Establishes performance metrics to gauge program launch success that are consistent with program performance expectations
• Supports the product marketing manager and assigned Relationship Manager to ensure a plan is in place to continue program growth after the initial launch plan is executed

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

Requirements

• Bachelor’s degree in Marketing or a related field and five (5) years of marketing or related experience
• Or Associate's degree in Marketing or a related field and seven (7) years of marketing or related experience
• Or High School Diploma or GED and nine (9) years of marketing or related experience
• Experience with digital and traditional marketing channels

Preferences

• Sales experience

Skills and Competencies

• Ability to work with multiple teams and departments
• Proficient in Microsoft Office Suite
• Strong attention to detail and proven ability to simultaneously manage multiple projects
• Strong communication and presentation skills
• Strong strategic marketing skills

Compensation Details

Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.

The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.

Job Range Target:

Minimum:

$91,162.50 USD

50th Percentile:

$122,340.00 USD

Incentive Pay Plans:

This job may participate in an annual discretionary bonus plan.

Location:

Salt Lake City, Utah

Equal Opportunity Employer/including Disabled/Veterans

Job applications at Regions are accepted electronically through our career site for a minimum of five business days from the date of posting. Job postings for higher-volume positions may remain active for longer than the minimum period due to business need and may be closed at any time thereafter at the discretion of the company.