Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice.

At Regions, the Marketing Cloud Deployment Email Administrator is responsible for developing email campaigns, customer journeys, and landing pages within the marketing cloud platform.

Primary Responsibilities

• Develops, tests, deploys, and maintains responsible, accessible campaigns and related assets in SalesForce Marketing Cloud (SFMC) using Content Builder, Email Studio, and Journey Builder
• Partners with Marketing Strategy leads to design, streamline, and optimize SFMC journeys
• Identifies and implements new SFMC features and data related to the platform and its applications
• Partners with Information Technology and Sales Force Customer Relationship Management (CRM) on data integration projects and troubleshooting
• Utilizes Marketing Cloud Einstein to leverage artificial intelligence (AI) driven personalization for emails
• Documents campaign processes, templates, and standard methodologies to support scalability
• Assists in finding, documenting, and discussing ongoing maintenance issues, bugs, and needed enhancements
• Defines and enforces coding standards, quality assurance processes, and deployment workflows
• Provides real-time feedback on the feasibility of various design and/or business solutions
• Leads cross-functional teams in campaign planning and execution
• Assists management in evaluating and implementing new SFMC features and integrations
• Offers advice and guidance to junior administrators, assisting in the development of technical skills and knowledge

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

Requirements

• Bachelor’s degree in Business, Communications, or Marketing
• Six (6) years of hands-on experience in SalesForce Marketing Cloud (e.g., Email Studio, Content Builder, Journey Builder, Automation Studio)
• Experience leveraging data extensions, contact record, and subscriber data for targeted communications
• Experience working with JIRA or other project management tools to track and release work

Preferences

• SalesForce Marketing Cloud Email Specialist or Developer certification
• Experience working with Agile development methodologies

Skills and Competencies

• Ability to prioritize, meet deadlines, and thrive in a fast-paced environment
• Knowledge of Americans with Disabilities (ADA) standards and guidelines
• Knowledge of Application Programming Interface (API) integrations between Customer Relationship Management (CRM) and Marketing Cloud
• Knowledge of eCommerce and/or banking industry
• Proficiency in Hypertext Markup Language (HTML), Cascading Style Sheets (CSS), JavaScript, and responsive email coding processes
• Strong attention to detail
• Strong project management skills
• Strong quality assurance and testing skills
• Strong verbal, written communication, and organization skills

Compensation Details

Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.

The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.

Job Range Target:

Minimum:

50th Percentile:

Incentive Pay Plans:

Location:

Equal Opportunity Employer/including Disabled/Veterans

Job applications at Regions are accepted electronically through our career site for a minimum of five business days from the date of posting. Job postings for higher-volume positions may remain active for longer than the minimum period due to business need and may be closed at any time thereafter at the discretion of the company.