Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice.

At Regions, the Social Media Administrator position manages online communities and engages with consumers for the purpose of building affinity and preference for Regions.

Primary Responsibilities

• Manages and develops online content, content libraries, and sources content for social media interaction which meet strategic plans and initiatives
• Engages with online communities and customers to promote Regions in a manner which best represents the brand and reflects the priorities of Regions
• Optimizes social media content based on targeted audience
• Remains informed of evolving trends and updates as they relate to relevant social media platforms
• Applies advertising techniques to maximize content effectiveness
• Researches and remains informed of evolving trends within targeted audience
• Utilizes keyword placement to maximize effectiveness
• Participates in brainstorming sessions to develop effective ideas and techniques

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

Requirements

• Bachelor's degree in Marketing, Communications, or related field
• Three (3) years of experience in marketing and/or communications
• Working knowledge of social media platforms, especially Twitter and Facebook
• Working knowledge of analytical tools as they relate to consumer engagement and reach

Skills and Competencies

• Ability to learn additional systems as needed
• Ability to research, analyze data, and derive facts
• Ability to work under pressure and meet deadlines
• Good judgment for customer interaction online
• Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
• Strong verbal, written communication, and organizational skills
• Strong work ethic and self-motivation

Additional Responsibilities:

• Helps drive continued implementation and optimization of Regions’ Social Media Playbook to grow overall engagements, impressions, and followers with a focus on key performance indicators, growth activities, and competitor analysis.
• Helps foster an engaged Social Media Community across the Social Media Channels where Regions maintain an active presence.
• Uses approved voice and tone to respond to positive comments and mentions of Regions.
• Leverages Social Listening to source new and relevant opportunities for Regions to engage in conversations outside of inbound responses.
• Sources Surprise and Delight opportunities.
• Recommends Organic Social content using reoccurring themes, questions and opportunities.
• Analyzes data to track performance and optimize strategy.

Additional Preferences:

• Strong knowledge of Social Media; social media platforms, communities, and software (Sprinklr experience preferred)
• Extensive planning skills – ability to manage multiple initiatives, planning the details while seeing and working toward the big picture
• Ability to work in a team environment when applicable

This position may be filled at a higher level depending on the candidate’s qualifications and relevant experience.

This position is intended to be onsite in Birmingham, AL. Associates will have regular work hours, including full days in the office three or more days a week. The manager will set the work schedule for this position, including in-office expectations. Regions will not provide relocation assistance for this position, and relocation would be at your expense.

Compensation Details

Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.

The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.

Job Range Target:

Minimum:

50th Percentile:

Incentive Pay Plans:

Location:

Equal Opportunity Employer/including Disabled/Veterans

Job applications at Regions are accepted electronically through our career site for a minimum of five business days from the date of posting. Job postings for higher-volume positions may remain active for longer than the minimum period due to business need and may be closed at any time thereafter at the discretion of the company.