Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice.

At Regions, the Home Improvement Financing Marketing Channel Strategist provides decision support and direct marketing campaign execution to support marketing needs for the company.

Regions Home Improvement Financing, a division of Regions Bank, engages in strategic partnerships with home-improvement manufacturers, distributors, franchisors, trade groups, and independent contractors to provide Point-of-Sale financing capabilities. This enables these partners to provide homeowners with an additional option to pay for various improvements to their homes, benefitting both the contractor partner and the homeowner.

Primary Responsibilities

• Implements marketing campaigns and customer centric communications
• Transfers data to and from internal and external partners for campaign implementation
• Provides marketing campaign decision support and develops comprehensive campaign requirements/specifications
• Confirms accurate and complete understanding of requirements and seek clarification where needed
• Designs, builds, audits (quality control), and executes marketing campaigns within expected timeframes
• Ensures marketing offers are provided to downstream operational systems
• Develops standards to streamline campaign development
• Creates campaign waterfall reports and briefs key stakeholders
• Ensures correctness and quality of campaigns and execution
• Acts as a player/coach
• May lead and manage a team of marketing professionals

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

Requirements

• Bachelor’s degree in Marketing or related field and eight (8) years of Marketing or related experience
• Or Associate's degree in Marketing or related field and two (10) years of Marketing or related experience
• Or High School Diploma or GED and four (12) years of Marketing or related experience

Preferences

• Strong knowledge of the financial services industry and applicable products, services, and data

Skills and Competencies

• Ability to learn additional systems as needed
• Ability to manage multiple priorities simultaneously
• Ability to research, analyze data, and derive facts
• Ability to work in a team environment when applicable
• Ability to work under pressure and meet deadlines
• Advanced skills in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
• Advanced verbal, written communication, and organizational skills

• Strong work ethic and self-motivation

Additional Job Description

• This position may be filled at a higher level depending on the candidate’s qualifications and relevant experience.

Compensation Details

Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.

The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.

Job Range Target:

Minimum:

50th Percentile:

Incentive Pay Plans:

Location:

Equal Opportunity Employer/including Disabled/Veterans

Job applications at Regions are accepted electronically through our career site for a minimum of five business days from the date of posting. Job postings for higher-volume positions may remain active for longer than the minimum period due to business need and may be closed at any time thereafter at the discretion of the company.