Birmingham Job Opportunities


Social Media Administrator

Regions Bank

Regions Bank

Marketing & Communications
Birmingham, AL, USA
Posted on Thursday, June 6, 2024

Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice.

Regions is dedicated to taking appropriate steps to safeguard and protect private and personally identifiable information you submit. The information that you submit will be collected and reviewed by associates, consultants, and vendors of Regions in order to evaluate your qualifications and experience for job opportunities and will not be used for marketing purposes, sold, or shared outside of Regions unless required by law. Such information will be stored in accordance with regulatory requirements and in conjunction with Regions’ Retention Schedule for a minimum of three years. You may review, modify, or update your information by visiting and logging into the careers section of the system.

Job Description:

At Regions, the Social Media Administrator position manages online communities and engages with consumers for the purpose of building affinity and preference for Regions.

Primary Responsibilities

  • Manages and develops online content, content libraries, and sources content for social media interaction which meet strategic plans and initiatives
  • Engages with online communities and customers to promote Regions in a manner which best represents the brand and reflects the priorities of Regions
  • Optimizes social media content based on targeted audience
  • Remains informed of evolving trends and updates as they relate to relevant social media platforms
  • Applies advertising techniques to maximize content effectiveness
  • Researches and remains informed of evolving trends within targeted audience
  • Utilizes keyword placement to maximize effectiveness
  • Participates in brainstorming sessions to develop effective ideas and techniques

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.


  • Bachelor's degree in Marketing, Communications, or related field
  • Three (3) years of experience in marketing and/or communications
  • Working knowledge of social media platforms, especially Twitter and Facebook
  • Working knowledge of analytical tools as they relate to consumer engagement and reach

Skills and Competencies

  • Ability to learn additional systems as needed
  • Ability to research, analyze data, and derive facts
  • Ability to work under pressure and meet deadlines
  • Good judgment for customer interaction online
  • Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
  • Strong verbal, written communication, and organizational skills
  • Strong work ethic and self-motivation

Additional Responsibilities:

  • Helps drive continued implementation and optimization of Regions’ Social Media Playbook to grow overall engagements, impressions, and followers with a focus on key performance indicators, growth activities, and competitor analysis.
  • Develops and executes Social Media content that elevates Regions’ brand, spotlights our communities, and establishes us as trusted experts. Ensures content adheres to brand guidelines, tone, and style.
  • Works with key stakeholders to ensure Social Media content helps meet business goals and objectives.
  • Captures and executes content for live event coverage.
  • Appears on-camera to deliver engaging content to Social Media Communities.
  • Contributes to monthly Organic Social Editorial Calendar. Schedules Organic Social content using Content Management tool.
  • Uses Social Listening to inform and enhance Organic Social content strategy.
  • Produces Organic Social reports for key stakeholders. Analyzes data to track performance and optimize strategy.

Additional Preferences:

  • Strong knowledge of Social Media; social media platforms, communities, and software (Sprinklr experience preferred)
  • Extensive planning skills – ability to manage multiple initiatives, planning the details while seeing and working toward the big picture
  • Ability to work in a team environment when applicable

This position may be filled at a higher level depending on the candidate’s qualifications and relevant experience.

Position Type

Full time

Compensation Details

Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.

The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.

Job Range Target:


$54,583.60 USD


$71,210.00 USD

Incentive Pay Plans:

This job is not incentive eligible.

Benefits Information

Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for benefits-eligible associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions.

  • Paid Vacation/Sick Time
  • 401K with Company Match
  • Medical, Dental and Vision Benefits
  • Disability Benefits
  • Health Savings Account
  • Flexible Spending Account
  • Life Insurance
  • Parental Leave
  • Employee Assistance Program
  • Associate Volunteer Program

Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions’ benefits, please click or copy the link below to your browser.


Location Details

Regions Center


Birmingham, Alabama

Bring Your Whole Self to Work

We have a passion for creating an inclusive environment that promotes and values diversity of race, color, national origin, religion, age, sexual orientation, gender identity, disability, veteran status, genetic information, sex, pregnancy, and many other primary and secondary dimensions that make each of us unique as individuals and provide valuable perspective that makes us a better company and employer. More importantly, we recognize that creating a workplace where everyone, regardless of background, can do their best work is the right thing to do.

OFCCP Disclosure: Equal Opportunity Employer/Disabled/Veterans

Job applications at Regions are accepted electronically through our career site for a minimum of five business days from the date of posting. Job postings for higher-volume positions may remain active for longer than the minimum period due to business need and may be closed at any time thereafter at the discretion of the company.